Introducing Facebook LTV Custom Audiences - Eboost Consulting
Facebook can be an incredibly useful platform for reaching new customers and maximizing the value of customer relationships. However, as the number of users grows (1.28 billion daily users and counting), so do the risks of spending budget on the wrong audiences, thereby increasing spend and acquisition costs for your business. It is more important than ever to be highly strategic with your Facebook Ads campaigns and budget.
13 Jun 2017 ... Facebook is now giving us the ability to include Lifetime Value (LTV) data within custom audiences. enabling businesses and marketers to cost- ...