What is a good Click-Through-Rate (CTR) for a Facebook ad? - Sync2CRM - #1 Facebook Ad Tool For Small Business
Guess what? CTR is irrelevant. At the end of the day, it is a meaningless stat. Here is why ... Would you rather have a .5% CTR (click-through-rate) on 1000 ad views or a 2% click thru? On the surface, you might think 2%. But the correct answer is … it depends. What if the .5% clicks converted all the way to the sale at a rate of 20%. And the 2% clicks? None converted. Which would you rather have? So, on the one hand, CTR is a useless metric. We focus on it because that is what Facebook gives us. The proper metric ... Continue reading..
24 Feb 2016 ... What if the .5% clicks converted all the way to the sale at a rate of 20%. ... In Facebook advertising, your average CTR is far more important than ...