PDF | On Apr 1, 2013, Niyazi GÜMÜŞ and others published SOSYAL MEDYA ARACI OLARAK FACEBOOK UYGULAMALARININ MARKA DENKLİĞİ ÜZERİNDEKİ ETKİSİ: BİR GSM OPERATÖRÜNÜN FACEBOOK SAYFASI ÜZERİNDE ARAŞTIRMA THE EFFECT OF SOCIAL MEDIA APPLICATIONS AS SOCIAL MEDIA TOOL ON BRAND EQUITY: STUDY ON A GSM OPERATOR'S FACEBOOK PAGE | Find, read and cite all the research you need on ResearchGate