What's the Future of Facebook Native Video Ads? - eMarketer

Now that native advertising is firmly established in text- and image-based environments, the next logical step is video. Two pillars of Facebook's monetization strategy—the shift to in-feed advertising and the migration to mobile—put the leading social network at the center of the native advertising ecosystem. To date, little of Facebook's native ad inventory has consisted of video assets, but that's about to change. The company has signaled a major push toward video advertising beginning this year.

Facebook to ramp up native video advertising this year. January 22, 2015. Share; Email · Print. Despite protestations from some quarters over the blurring of ...

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