Digital marketing firms file UK competition complaint against Google’s Privacy Sandbox – TechCrunch

Google’s push to phase out third party tracking cookies — aka its ‘Privacy Sandbox’ initiative — is facing a competition challenge in Europe. A coalition of digital marketing companies announced today that it’s filed a complaint with the UK’s Competition an…

23 Nov 2020 ... “[Our] letter is asking for the introduction of Privacy Sandbox to be delayed ... the CMA concluded that the market power of Google and Facebook is now so ... The ad-supported web is at risk if digital advertising practices don't ...

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