Facebook Relevance Score is Dead. Here's What You Need to Track Now
The Facebook Relevance Score is no more. Now ad relevance is graded on three factors: 1.) Quality ranking, 2.) Engagement rate ranking, 3.) Conversion rate ranking.
20 Mar 2019 ... The Facebook Relevance Score is no more. Now ad relevance is graded on
three factors: 1.) Quality ranking, 2.) Engagement rate ranking, 3.