WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV

Online ads to account for over half of forecast of $660bn adspend this year — with the 'duopoly' taking 35 cents in every ad dollar — despite first growth for traditional media since 2011

28 Feb 2020 ... WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV. Online ads to account for over half of ...

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