How to create Facebook video ads that cater for silent autoplay | Econsultancy
When I attended the Content Marketing Summit last year, one of the key trends highlighted by Facebook's head of agency relations was the move toward more visual content. Social video is on the rise, but on Facebook those videos autoplay as users scroll through their news feed. Not only that but they play without sound. As a result, brands have been doing some really creative stuff in the last year or so that caters for silent autoplay.
25 Jan 2016 ... Because videos autoplay on Facebook but audio doesn't, the sound at the beginning of the clip will obviously not be heard by anyone scrolling ...