Why the CMA is digging into the Privacy Sandbox, Google’s cookie-killer

Google’s efforts to rewrite how Chrome users are targeted with ads is now being probed by a UK’s Competition and Markets Authority (CMA) keen to ensure it “develops proposals in a way that does not distort competition”. The Drum explores why Google's Privacy Sandbox, the mission to replace third-party cookie, has come under this close regional scrutiny.

14 Jan 2021 ... Google's efforts to rewrite how Chrome users are targeted with ads is now being ... The Drum explores why Google's Privacy Sandbox, the mission to ... does Facebook and Google really have in their respective ad markets?

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