Data mismatch between Google Analytics, Facebook Ads and Google Ads explained
Updated on November 1st, 2019. Main reason for discrepancy between Facebook Ads and Google Analytics are: 1. Using “all clicks” instead of “link clicks”; 2. Having cookies or Javascript disabled; 3. Users exiting before the GA code loads on the site 4. Viewing the GA report with sampled data; 5.Referrer data removal...
1 Nov 2019 ... google analytics facebook adwords data mismatch ... Google Analytics tracking code as soon as possible when the page is just starting to load.