Brands show solidarity with George Floyd protests, but can they contribute to real change?

Over the past few days, Nike, Ben & Jerry’s and L’Oreal are among some of the corporates that have taken a stand on racial injustice and police violence following on from the death of George Floyd. As protests about the brutality faced by black individuals and communities continue to intensify across the US, how can brands show solidarity in a meaningful way?

1 Jun 2020 ... As protests about the brutality faced by black individuals and ... Facebook boss Mark Zuckerberg took to the platform to announce he ... to a black-and-white version of its logo, accompanied by the hashtag #BlackLivesMatter.

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