CPI Rates

The mobile app marketing industry is powered by several business models. From one-off payments to costs-per-metric, there is a number of models for mobile app marketers to choose from upon launching an app's advertising campaign. CPI, or Cost Per Install, is one of them, and while on the surface the name makes it sound deceptively simple (pay-per-install means you pay when someone installs your app, right?), there is actually plenty of nuance to it. App marketers are in a tough ever-increasing competition and so to meet their marketing goals, they may utilize all these models. This guide will help you understand the ins and outs of the CPI payout model in particular, what CPI advertising and CPI marketing is and how they compare to other metrics.

Cost Per Install on Facebook Ads – $1.8; Cost Per Install on Twitter ...

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