New Facebook Ad Changes Copywriters Need to Know About
If you provide Facebook ad writing services to clients (which you should really consider, because it’s a highly sought-after service), you know that Facebook likes to keep you on your toes. First of all, as you may or may not know, Facebook already has some pretty strict rules about what can and can’t go into its ads. You can’t write an ad that makes it clear that you’re targeting people by calling out personal attributes (“As a toddler mom, you might..”), you can’t write ads that might in some way make people feel bad about themselves, you can’t you can’t
Facebook just changed the layout of its mobile ads—and that's got to change how you write them. Here's what you need to know!