Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics - PubMed
Our study shows that paying for posts is important for increasing their reach, but that page administrators should look to maximize organic reach because it is associated with significantly higher engagement. Once reach is accounted for, video posts do not benefit from being paid, unlike the other p …
Jan 14, 2019 ... Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics. JMIR Public Health Surveill.