What's the best way to test ad creatives on Facebook? | Performance Marketing and Mobile Marketing
In general, I think the best way to test creatives (on Facebook or otherwise, although Facebook does have some unique features -- more below) is to start with A/B tests at the concept level and move into budget allocation and multi-variate testing with variants of proven concepts. This means that I tend to think about A/B testing in a concept vs. concept context, with variant selection happening in a dynamic, within-an-ad-set approach.
22 May 2019 ... In general, I think the best way to test creatives (on Facebook or otherwise, although Facebook does have some unique features -- more below) ...