Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more – TechCrunch
Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a n…
Jan 31, 2017 ... Perhaps most notably, Facebook also launched a Marketing Mix Modeling (MMM ) portal online, where measurement partners can gather data ...