Consumer trust in brands on social media falls as line between marketing and non-commercial blurs – Marketing Week
Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them.
8 Jun 2016 ... ... out there, brands should be wary,” says CIM CEO Chris Daly. ... now have little or no trust in brand information they see on Facebook, up from ...