Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach - Jon Loomer Digital
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here's a guide to help you understand when to use each...
5 May 2015 ... Facebook will bid whatever is necessary to reach the audience most likely to act. As a result, CPM (Cost Per 1,000 Impressions) tends to be ...