Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach - Jon Loomer Digital
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here's a guide to help you understand when to use each...
5 May 2015 ... Website Conversions *; Daily Unique Reach; Clicks (CPC); Impressions (CPM).
Page Post Engagement: Post Engagement *; Daily Unique ...
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