Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce
(2015). Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce. Journal of Management Information Systems: Vol. 32, No. 4, pp. 109-143.
13 Apr 2016 ... In this study we investigate whether social reference systems, such as Facebook “likes” (FBLs), promote sales in social commerce, wherein ...