Facebook Makes A Play For DCO Dollars | AdExchanger
Dynamic creative optimization has thus far largely overpromised and underdelivered. Now Facebook is tossing its hat in the ring. Can it succeed where others have floundered? On Wednesday, Facebook introduced two tools to help advertisers tailor creative assets on the fly: one that automatically throws together multiple ad variants based on the basic components of... Continue reading »
25 Oct 2017 ... Dynamic creative optimization has thus far largely overpromised and underdelivered. Now Facebook is tossing its hat in the ring.