Facebook Attribution: Reviewing the Tool's Pros and Cons | 3Q Digital
We all know that the user’s journey from “need” to “solution” is getting more and more complex. It’s no longer linear (or maybe it never was), and that’s starting to cause serious tracking issues for marketers. “Who deserves credit for the final conversion?” is an important question to ask, but often a very difficult one […]
11 Dec 2018 ... Facebook's new attribution tool is designed to help all businesses, no matter their budget, determine how effective their advertising is across ...