How Facebook Bid Multipliers Can Optimize for Lifetime Value and Incrementality
Bid Multipliers are a feature to watch as we have seen advertisers' focus shift first from website traffic to conversion optimization, then to Return on Ad Spend (ROAS), and finally to Lifetime Value and Incrementality.
28 Jan 2019 ... Facebook's newly rolled out feature Bid Multipliers is a valuable new ... as other platforms might prove to have the highest LTV depending on ...