Facebook's Aha Moment Is Simpler Than You Think

Like so many startups, we set out in search of our own “aha moment.” What we found was that “aha moments” are less about advanced analytics and more about simple math and strong messaging.

One Facebook user might kind of like Facebook after becoming friends with 4 people and 20 days; another might be addicted once they create 10 friendships in 2 ...

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