Facebook's Aha Moment Is Simpler Than You Think
Like so many startups, we set out in search of our own “aha moment.” What we found was that “aha moments” are less about advanced analytics and more about simple math and strong messaging.
Most notably, Chamath Palihapitiya declared Facebook's “aha moment”—getting to 7 friends in 10 days—as Facebook's North Star on the path to 1 billion users.