The basic calculus of inbound marketing is this: Build something of value, which will draw people to your brand, which will ultimately result in promotion, lead, and sales opportunities. But the thing of value doesn’t always have to be content. Since COVID-19 lockdowns began, something people crave more than ever is connection. So today in this article we explore how to help customers connect while benefitting your brand. Read on for tips from software companies, an internet marketing service, vacation rental hosting company, online dictionary, success coach, book series, online freelancing platform, food blog, business service, pet service, and online store.