Facebook Dark Posts vs Boosted Posts: Which Has the Best ROI
A recent study turned up information on when and why to use Boosted Posts and Dark Posts. Marketers spend nearly twice as much per Dark Post than Boosted Post, and leave Dark Posts active for an avera
Mar 28, 2017 ... Dark Posts, which Facebook calls Unpublished Page Post Ads, allow for more customized targeting. Every Dark Post that you create can be ...