Optimizing Your Facebook Campaign Objective in 2018 - AdEspresso
There are 11 different Facebook campaign objectives, each with specific advertising goals. Optimizing these objectives help yield the best FB ad results!
Optimizing these objectives help yield the best FB ad results! ... Awareness:
Objectives that generate interest in your product or service ... Conversions:
Objectives that encourage people interested in your business to purchase or use
your ... with no consideration of clicks and actions taken by the people who see
your ads.