Optimizing Your Facebook Campaign Objective in 2018 - AdEspresso
There are 11 different Facebook campaign objectives, each with specific advertising goals. Optimizing these objectives help yield the best FB ad results!
Optimizing these objectives help yield the best FB ad results! ... Brand awareness – Local awareness; Reach; Traffic; Engagement; App ... If your goal is to get new leads, you could select the “Lead generation” or “Conversions” objective.