<div data-mk-stretch-content="true" class="wpb_row vc_row vc_row-fluid jupiter-donut- mk-fullwidth-false attched-false js-master-row mk-grid"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div class=" vc_custom_1530902299852"> <div id="text-block-2" class="mk-text-block jupiter-donut- "> <h2>What are Custom Audiences in Facebook Ad Manager?</h2> <p><span style="font-size: 11.0pt;"><a href="http://facebook.com/business">Facebook Ad Manager</a> offers the opportunity to strategically target your personas using behaviors, interests, employers, IP address and other demographic information. These audiences are useful, but we can go a step further.</span></p> <p><span style="font-size: 11.0pt;">When you consider these aspects of a consumer, you are also better able to <strong>segment based on their stage in the sales lifecycle</strong> and can immediately show them the content on your site that is most relevant to them. This will help ensure