Facebook Through The Lens Of Porter's Five Forces

According to our analysis, the social networking market is highly competitive and is prone to rapid change through the introduction of disruptive technologies. Facebook needs to continuously innovative and adapt to changing user trends to keep the engagement levels stable on the platform. The low barriers to entry in the Internet business further intensifies the competition in this market. Moreover, Internet usage is increasingly shifting to mobile devices, where the landscape is quickly evolving; hence we think investors need to keep an eye out for popular mobile apps as they could impact Facebook’s popularity.

28 Nov 2014 ... In addition to its core platform, Facebook also has other platforms including Messenger, Instagram, WhatsApp and Search, each of which have ...

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