Facebook: Combine OOH with Facebook Ads | OAAA Special Reports
Facebook published a new report that found adding a combination of OOH and Facebook advertising to a media mix can help campaigns reach broader, younger audiences. The report focuses on campaigns in Europe. According to Facebook: "With the widespread use of smartphones, the high visibility of out of home goes hand in hand with actions on digital channels such as social media. For example, nearly 4 in 10 adults surveyed (38%) in the US say they have visited a Facebook Page or posted on Facebook after seeing an OOH ad, and 25% have posted to Instagram." We partnered with Kantar and Accenture to see how Facebook and OOH work together as part of a media mix. Through the research, we found that using a combination of the two channels extends the reach of campaigns to a broader and younger audience and helps advertisers more efficiently reach their objectives. Facebook examined the specific results of a recent Facebook/OOH campaign run by Danone, which sought to reach new buyers for its
3 Sep 2019 ... OAAA leadership on association news and industry insights for the out of home ( OOH) professional ... advertising to a media mix can help campaigns reach broader, younger audiences. ... Read the full report at Facebook IQ.