Facebook’s Household Income Targeting by ZIP Code – A Viable Partner Categories Alternative? | 3Q Digital
This fall, Facebook removed Partner Categories from their advertising targeting options; this feature had given advertisers access to third-party data lists that enabled targeting of individuals by household income (HHI), among other options. The removal of Partner Categories forced marketers to find alternatives for some of their now-inaccessible audiences. One alternative introduced by Facebook immediately […]
28 Nov 2018 ... One alternative introduced by Facebook immediately to offset the loss of Partner Categories was HHI layering by ZIP codes – which didn't ...