How Facebook Optimizes Bids and Budgets: Pacing Explained
Would you like to do bid optimization to get a higher return on investment in Facebook marketing? If you have a limited budget, there is actually no need to do any manual bid tuning as Facebook has...
5 Sep 2019 ... Combined with the Vickrey–Clarke–Groves (VCG) auction mechanism, pacing helps all advertisers to get fair access to their target audience.