Facebook App Install Ad Spending Quadruples | Mobile Marketing Magazine
Marketers spent nearly four times (293 per cent) as much on Facebook mobile app install ads in Q2 2015 compared to Q2 2014, according to a new study from Kenshoo , Mobile App Advertising Trends Q2 2015. The study also reveals that app installs coming from the ads increased by 346 per cent over the same period. The findings are based on a global dataset covering over $40m (£28m) in advertiser spend, and over 25m app installs, targeted across more than 100 countries worldwide, based on advertisers using Kenshoo’s Adquant platform that are mobile-only and have defined a mobile app install as a conversion. While clickthrough rate (CTR) is down by 15 per cent year, the data shows...
16 Sep 2015 ... Marketers spent nearly four times (293 per cent) as much on Facebook mobile app install ads in Q2 2015 compared to Q2 2014, according to a ...