EEG and fEMG: What Facebook’s and Expedia’s Different Takes Say about Consumer Neuroscience Today

Facebook has conducted a series of studies to show the relative value of mobile advertising over television advertising. The studies are based on EEG. Expedia has opened a dedicated neuroscience lab to look at what influences how people decide to travel. The Lab is based on fEMG. What does the use of these two fundamentally […]

7 Jun 2016 ... Facebook has conducted a series of studies to show the relative value of mobile advertising over television advertising. The studies are based ...

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