Airbnb enjoys huge Facebook audience growth to top list of travel booking companies | Mobile Marketing Magazine
Airbnb has seen its Facebook likes grow by 140 per cent between summer 2016 and summer 2017, as it cements its place as the most influential travel booking company. The accommodation service now tops the list of travel booking companies with the steepest fan growth on Facebook, taking the title from Secret Escapes, according to social media analytics company Socialbakers . “What Airbnb does well is tell a story of escape and natural beauty during a time of year when work slows and the warm weather has many wanderlusting,” said Moses Velasco, chief evangelist at Socialbakers. “This is a prime example of brands understanding their audience, the digital platform and therefore contributing the right content, at the right...
19 Sep 2017 ... Airbnb has seen its Facebook likes grow by 140 per cent between summer 2016 and summer 2017, as it cements its place as the most ...