How to use Custom Metrics in Facebook ads automated rules
Metrics are the basis for measuring ads performance. Still the core set of metrics vary from company to company. Even with over 300 metrics available in Facebook Ads Manager there are dozens of cases that have to be calculated manually. Most popular metrics that aren't available in Facebook are: Return
26 Nov 2019 ... To calculate AOV divide the revenue by the number of conversions. Efficiency ratio. A low number indicates you're using less means to produce ...