Facebook's "Engagement Bait" Ban: What It Is & What It Means for You

On December 18th, Facebook announced that in the coming weeks they will be introducing an algorithmic change which "will begin demoting individual posts from people and Pages that use engagement bait." What does this mean for Facebook marketers? Will it effect how you promote an online contest? This article will

18 Dec 2017 ... What is engagement bait? Engagement bait is a tactic to create Facebook posts that goad people into interacting, through likes, shares, ...

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