Download Table | The data on the use of "Vkontakte" and Facebook from publication: Social networking as an advertising tool in Russia and abroad | This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived... | Social Networking, Russia and Advertising | ResearchGate, the professional network for scientists.