Facebook: 94% of TV viewers watch with phone in hand
Some 94% of US TV viewers keep their smartphone in hand while watching TV, according to research by Facebook IQ. Facebook’s research and insights arm said that viewers focused on the TV screen just 53% of the time and that one of the top reasons they looked away was to use their smartphones.
13 Jul 2017 ... Some 94% of US TV viewers keep their smartphone in hand while watching TV, according to research by Facebook IQ. Facebook's research ...