Read on for a walkthrough, or view the video from our Facebook Ads for Amazon video course: This post provides step-by-step instructions for creating a lookalike audience on Facebook using Amazon customer data. Doing so allows Amazon sellers to target Facebook ads to people who Facebook deems are similar to people who have bought their products on Amazon. In campaigns we've run with LandingCube, using these lookalike audiences have resulted in capturing leads at 1/5 the cost of targeting ads to a custom audience manually created based on the (hypothetical) demographics and interests of a target customer. In this case