8 Reasons Why Google Analytics Data Will Never Match Your Facebook Insights

The data in provided by Facebook Insights and Google Analytics is different, which can lead to mis-matches. Here are some of the variations you need to be aware of.

5 May 2017 ... But the fact is that your Google Analytics data and your Facebook data will never match entirely. ... when a user clicks the intended link within the ad, whereas with Facebook, ... There are several reasons for this discrepancy.

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