Google vs Facebook mobile advertising explainer 101

The world of advertising has changed since the introduction of Web 2.0. We’re moving past the traditional ways of marketing and engulfing into the new age of digital storytelling. Platforms such as Google and Facebook have been at the center of this shift in paradigm. With each platform encompassing over a billion users, these two are an industry in themselves. It’s still ironic that even at this level, these Fortune 500 companies are constantly waging war to come on top against each other. Their recent playfield for competition has been mobile ads. Over the past few years, both companies have invested a large amount in improving their ad networks. Google made its first major investment more than a decade ago when it acquired ‘Admob’. Facebook

24 Mar 2020 ... Platforms such as Google and Facebook have been at the center of this shift in paradigm. With each platform encompassing over a billion users ...

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