How to Create Audience Personas on a Budget Using Facebook Insights
We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.
11 Jan 2016 ... How to build a persona using Facebook Audience Insights. Let's assume here that we are building a persona using all of Facebook's data, either ...