How to Create Audience Personas on a Budget Using Facebook Insights
We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.
11 Jan 2016 ... We know Facebook has a huge amount of data on people. ... How to build a persona using Facebook Audience Insights ... you may find this (slightly outdated ) post useful - https://moz.com/blog/facebook-graph-search-guide.