What Facebook's New Campaign Budget Optimization Rules Mean for Your Company - Tiger Pistol
From September of this year, Facebook began requiring all of its advertisers using native tools to utilize Campaign Budget Optimization. “CBO,” as it’s now known, is a feature that was first introduced back in November 2017, but has since been optional until now. It represents a fundamental shift in how…
22 Oct 2019 ... With CBO enabled, Facebook will now automatically distribute budgets dynamically across ad sets within a campaign based on performance.