Facebook Advertising KPIs: 5 Key Metrics - Hawke Media

Bright-eyed, bushy-tailed, and wet behind the ears—it’s easy to place more emphasis on one Key Performance Indicator (KPI) during your first Facebook advertising campaign. The KPI that gets all of the attention is usually the one directly associated with the campaign’s objective. If my campaign is set up to drive mobile app installs or purchases […]

Bright-eyed, bushy-tailed, and wet behind the ears—it's easy to place more emphasis on one Key Performance Indicator (KPI) during your first Facebook ...

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