How Microsoft uses Facebook, Twitter, Pinterest and Google+ | Econsultancy
For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft. Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success. And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl. So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes. This follows on from similar posts looking at brands such as ASOS, Red Bull, Nike and McDonalds...
8 Apr 2013 ... Facebook. Microsoft is both a B2B and B2C company, so its strategy and objectives for social will likely be quite different to the consumer brands ...