How Primark achieved 1.7m Facebook Likes in just six months | Econsultancy
The low-cost clothing brand has entered the top five of the 100 UK retailers on social media for the first time. According to eDigitalResearch’s Retail Social Media Benchmark, Primark now has almost 2.4m followers on Facebook alone, a steep rise from its reported 700,000 followers just six months ago. It can be very easy for a high street brand to accrue a high number of followers on any social media platform just through brand identity alone. However, in order to be an effective driver of traffic to online and offline commerce, brands need to use social media to directly engage with customers through conversation, quality entertaining content and through personalised, always-on customer service. Therefore a high follower count isn’t necessarily the best metric to gauge whether a brand is ‘doing social media right’. Although the sharp rise in Primark’s social profile is indicative of Primark upping its game considerably. Let’s take a look at Primark’s Facebook page to see if there’s anything t
26 Feb 2014 ... According to eDigitalResearch's Retail Social Media Benchmark, Primark now has almost 2.4m followers on Facebook alone, a steep rise from ...